Hair Products - How to Retain Your Hair Colour

When your hair undergoes any type of colouring treatment the colour being applied goes through the hair's outer layer, known as the cuticle. The ingredients that make up the colour form a chemical bond within the hair's cortex. When you shampoo your hair you are opening the cuticle which means the bonds will slowly be released, resulting in your colour fading. It is only when you apply a conditioner that the hairs cuticle flattens, locking in the colour. This is why the care of your hair when it comes to choosing the right shampoo and conditioner is key.